SUBJECTS AND TARGET AUDIENCES IN CITY MARKETING SYSTEM
نویسندگان
چکیده
منابع مشابه
Marketing and semiotic approach on communication. Consequences on knowledge of target-audiences
Modern marketing puts the consumer and not the manufacturer in the center, the essence of the marketing approach being the conception, the projection and the making of the product, starting from the consumer towards the manufacturer; this resulting in the fact that the product's marketing approach seems strikingly similar to the semiotic approach of the message. In the semiotic approach, the me...
متن کاملA textbook with two target audiences
&VLSI TEST PRINCIPLES and Architectures, edited by Laung-Terng Wang, Cheng-Wen Wu, and Xiaoqing Wen, is partly a textbook and partly a collection of survey articles on testing by top experts. It works reasonably well in both contexts. Its target audience, according to the preface, includes both students and practitioners. Although this is a noble objective, I don’t think any book can achieve it...
متن کاملWho Are My Audiences? A Study of the Evolution of Target Audiences in Microblogs
User behavior in online social media is not static, it evolves through the years. In Twitter, we have witnessed a maturation of its platform and its users due to endogenous and exogenous reasons. While the research using Twitter data has expanded rapidly, little work has studied the change/evolution in the Twitter ecosystem itself. In this paper, we use a taxonomy of the types of tweets posted ...
متن کاملSegmenting Global Audiences and Adapting Digital Content for Target Users
Digital content publishers traditionally authored content in one source language and distributed it to native speakers of that source language (usually, but not always, based in the same region as that of the publisher). Digital content was usually only translated for regions that displayed sufficient potential for increasing international sales. Even then, the cost of translation, combined wit...
متن کاملTarget marketing and segmentation: valid and useful tools for marketing
Discusses Wright’s recent attack on targeting and segmentation theory. Proposes that, although Wright has some valid criticisms about specific applications of the concepts, targeting and segmentation are acceptable and defensible marketing strategies if properly designed. Gives some indications of possible methods for segmenting that may meet Wright’s criticisms. Recently, Malcom Wright present...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Proceedings of Scientific Works of Cherkasy State Technological University. Series: Economic Sciences
سال: 2017
ISSN: 2306-4420
DOI: 10.24025/2306-4420.1.45.2017.119759